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12 Nov 2015

Time to Address Addressability: Making the TV Ad Model More Innovative

Below is an abstract from Travis Howe’s op-ed as first published in Multichannel News: $70 billion. That’s the amount the television ad sales is industry is expected to surpass this year, according to eMarketer (September). This is a big number, needless to say. But the real question is: Is it sustainable? Advertisers shifting to digital […]

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2 Nov 2015

INVISION Launches ProPost, The New Industry Standard For Multi-Platform Posting

NEW YORK (BUSINESS WIRE) – INVISION Inc., the media industry’s most experienced provider of multi-platform advertising sales software for media sellers, today announced the official launch of ProPost, the industry’s first visualization platform to measure, monitor and analyze performance of advertising campaigns in real-time. Historically, the process of managing campaign performance required hours of time spent […]

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10 Sep 2015

INVISION Completes First of Its Kind Cross-Vendor Integration for Univision Communications Inc.

NEW YORK–(BUSINESS WIRE)–INVISION Inc., the leader in multi-platform advertising sales software for media sellers, today announced the completion of the first of its kind cross-vendor traffic integration project for long-time partner Univision Communications Inc. (UCI), the leading media company serving Hispanic America. INVISION has been the system of record for UCI’s advertising sales organization for […]

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