News

7 Jul 2016

Mediaocean Acquires INVISION Driving Automation for Agencies & Broadcasters

NEW YORK (July 7, 2016) – Mediaocean, the leading software provider for the advertising world, announced that it has acquired INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies. “As marketing transforms into multi-screen, IP-based cross media, the futures, spot and real time markets are converging,” said Bill Wise, CEO […]

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15 Dec 2015

INVISION EXPANDS MULTI-PLATFORM CAPABILITIES TO SUPPORT ADDRESSABLE ADVERTISING

New York (BUSINESS WIRE) – INVISION Inc., the leader in multi-platform advertising sales software for media sellers, today announced a significant expansion of DMD, its advanced advertising sales platform.  Integrating DMD with audience targeting ad systems such as FreeWheel and INVIDI creates the industry’s first scalable multi-platform ad sales system supporting addressable campaigns for cable, satellite, […]

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23 Nov 2015

Scaling Addressable TV Heights: An interview with Steve Marshall

This year, the promise of “addressable TV”, allowing advertisers to target individual TV sets, became a reality. But it remains just a slither of a US TV industry that is worth circa $75 billion. “There’s two parts to scalability with addressable:,” says INVISION’s CEO Steve Marshall, whose company helps deliver ads to “addressable” TV sets: “There’s […]

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